CV
Daisy Rodriguez [Ehmija]
Graphic Designer
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I'm a California based designer with a passion for music, branding, and visual storytelling.
Expertise
Brand Identity Design
Packaging Design
Photography
Experience
Ehmija Design
Creative Director & Lead Designer Jul 2022 - Present
- Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. This includes logo design, brand visuals and values, print collateral, apparel and merchandise design, digital graphics for social media, website landing pages and marketing schedules for self-promotion on-line. Create proposals and produce detailed visuals and illustrations for clients using Adobe Creative programs on Mac. Establish and maintain relationships with local vendors to fulfill and deliver final products to clients.
Grow Public Schools
Communications & Branding Manager Sept 2021 - Jun 2022
- Developed a comprehensive marketing plan for the schools, charter management organization, and alumni program, conveying a compelling and consistent message using a variety of vehicles. Ensured that visual and editorial standards for brand identity were maintained across the organization. Designed promotional materials for events, and captured photo/video archive to enhance the image of the organization in the greater Kern County area with the goal of attracting students and their families, staff, and community partners.​
Communications & Graphics Associate Jul 2020 - Aug 2021
- Collaborated with Communications & Branding Manager in the art direction and creation of digital and print collateral including posters, flyers, digital graphics, and promotional videos, ensuring visual and editorial standards for brand identity were maintained across the organization. Captured photo & video archive to enhance the image of the organization. Managed a variety of communications platforms.
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- Established a visual identity and marketing strategy for the Director of Community Initiatives and the Alumni Program - Kern to College. Art direction and creation of digital and print collateral including posters, flyers, digital graphics, and resource guide, ensuring visual and editorial standards for brand identity were maintained. Managed a variety of communications platforms.
Graphic Designer Jul 2018 - Jun 2020
- Collaborated with Communications & Branding Manager in the art direction and creation of digital and print collateral including posters, flyers, digital graphics, and promotional videos, ensuring visual and editorial standards for brand identity were maintained across the organization. Captured photo & video archive to enhance the image of the organization. Managed a variety of communications platforms.
Humboldt State University​
Gallery Assistant Sept 2017 - May 2018
- Collaborated with Gallery Director in the production of exhibits in the Reese Bullen and Goudi'ni Native American Arts Galleries on campus which involved the preservation and storage of the permanent art collection, registration, art preparation, exhibition design and installation.
Student Assistant - Graphic Designer Feb 2017 - April 2018
- Designed promotional print collateral for the Department of World Languages & Cultures, Department of Critical Race, Gender and Sexuality Studies, and Department of Native American Studies.
Layout Editor Sept 2017 - Dec 2017
- Collaborated with a team of designers to create each week's layout for the student run newspaper - The Lumberjack.​
Education
Humboldt State University, Arcata, California Aug 2014 - May 2018
Bachelor of Arts, Fine and Studio Arts | Minor, Art History | Certificate in Museum & Gallery Practices​
Honors & Awards
Solo Award
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Silver Award - Series Design. 2024 Graphis Publishing, Digital Design Competition. Awarded for the UNDUN Vinyl Packaging and Lyric Book.
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M. Wayne Knight Award for Graphic Design. 2018 Art Graduates Exhibition, Arcata, California. 2018. Awarded for the CRGS Chocolates Packaging Design.
Group Award
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Beautiful Bakersfield Award for Education - Grow Public Schools.​ 2021 Beautiful Bakersfield Awards, Bakersfield, California. 2021. Awarded for work done amidst COVID-19 pandemic.
Exhibitions
Group Exhibitions
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2022 - Tulare Historical Museum, "IDENTIDAD: Celebrating Hispanic Culture in the Arts," Tulare, CA
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2018 - 3rd Street Gallery, "Dog Summer: Young Alumni - 2018," Eureka, CA
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2018 - Reese Bullen Gallery, "2018 Art Graduates Exhibition," Arcata, CA
